Prada is collaborating with artisan's around world for the "Made In..." project. This denim is by DOVA from Japan. They are to denim like Maybach is to cars. Also, fashion houses usually never release selvedge denim. Awesome for Prada to celebrate artisans and their craft. Quality versus quantity, sometimes we tend to sacrifice due to price points or immediacy. Even if it takes a bit longer and cost a bit more, it will bring you more satisfaction in the years to come - QUALITY. Pertains to everything in life...nuff said.
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